How Client Behavior Has Evolved—And Why Your Salon’s Marketing Strategy Has to Evolve With It (or Get Left Behind)

How Client Behavior Has Evolved—And Why Your Salon’s Marketing Strategy Has to Evolve With It (or Get Left Behind)

How Client Behavior Has Evolved—And Why Your Salon’s Marketing Strategy Has to Evolve With It (or Get Left Behind)Michele R. Matkovich
Published on: 02/06/2025

Today’s salon client doesn’t just search on Google. They’re asking ChatGPT, watching TikToks, scrolling Instagram, browsing Yelp, and reading AI-generated “top 10” lists—all at the same time. If your salon isn’t optimized for all of them, you’re getting left behind by those who are.

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Why AI Is Changing Salon & Med Spa Marketing (And Why You Can’t Afford to Ignore It)

Why AI Is Changing Salon & Med Spa Marketing (And Why You Can’t Afford to Ignore It)

Why AI Is Changing Salon & Med Spa Marketing (And Why You Can’t Afford to Ignore It)Michele R. Matkovich
Published on: 03/02/2025

Let’s have a real conversation about what’s happening in this industry. The way clients search, book, and interact with salons and med spas has completely changed. And yet—I see so many owners still trying to market like it’s 2018.

SalonsSalon MarketingFully Booked AI®AI EmployeeAI BookingSalon AI BookingLeadsMed Spas
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